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Carlos Estrada

Carlos Estrada

Sr. Manager Global Member Experience WeWork


Always leading with an ethnographic, strategic, human-focused, and data-backed approach to creating impactful outcomes. Founder, Project Manager, Board Member, Mentor, Investor, and more.

My Experience:

• Designed/implemented a cross-functional revenue optimization international program called Member Growth for the company in the form of a process enabling 100 full-time employees to provide business-accretive solutions and programming to their clients resulting in 8 points in NPS increase, $200K TCV in extended leases and $100K TCV new leases in two quarters

• Created/implemented executive/SVP informed strategy to scale change management efforts that led to the expansion of the change management program to LATAM

• Distributed a SoftBank learning series for WeWork clients/members with content from SB’s startup portfolio via the Member Growth program distributed to 50 WeWork buildings

• Conducted ethnographic, qualitative, and quantitative research and created the strategy to optimize employee salary & time costs when enhancing office space for Fortune 1 clients resulting in optimized product pricing

• Recruited 120+ startups & SMBs over 3-Qs, resulting in 2 tech startups receiving VC funding totaling $5M while 20 SMBs increased revenue by 5X & gained WeWork as a distribution channel

• Designed program & recruited startups to join SoftBank’s startup accelerator

• Built/maintained an international network of 200+ mentors, SDOs, angels, VCs, experts, service providers, startups, & SMBs to scale the growth opportunities for the startups & SMBs

• Created a national internship program for students seeking to gain startup experience while aligning their talents with the needs of the startups & WeWork Labs

• Managed a client-paid program (Fortune 1) in the Midwest for WeWork to increase the region’s startup activity resulting in 70 startups joining the program resulting in company 1 Head Quarter relocation & 1 $500K investment

My Academic Background:

Electrical Engineering Technology and Entrepreneurship, Science and Business, University of Huston. Entrepreneurship Program Diploma, Wolff Center for Entrepreneurship.

Areas of Expertise

  • Business Plans

  • Startup Assistance

  • Capital & Funding

  • Finance

  • Project Management

  • Operations

  • Management

  • Lean Startup



  • Spanish: Native

  • English: Fluent

  • Korean: Elementary Proficiency


Book Now

Contact us to request a personalized session with Carlos.

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